“How to Create Purposeful Brands” is a highly interactive workshop that re-creates the experience of bringing a brand to life.
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The workshop consists of a live case study in which participants are working in teams.
They are exposed to the most important theory elements, and then immediately put them into practice, creating a brand positioning and bringing it to life in consumer activation.
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The workshop highlights the importance of consumer empathy, purposeful brand positioning and inspired creativity. It is practical, engaging and fun.
Scope
•What creates the DNA for a successful brand
•How to better understand your audience
•How to define brand purpose and benefits
•How to activate your brand with fresh consistency
The audience
Brand Managers & Category Managers
Channel Managers
PR & Digital Communicators
Format
Two days in person workshop
Facilitator: Stefan Teodorescu
Group size: 12-15 people
What are our clients saying?
Exercitii practice, subiecte de lucru inspirate si inspirationale. In acelasi timp structurat si cu informatii valoroase.
Mi-a placut foarte mult ca acest training are ecou in viata profesionala de zi cu zi. Te aduce mai aproape de consumator.
Mi-a placut foarte mult coerenta. Componentele trainingului s-au legat foarte natural si ne-au dat o imagine clara a felului in care putem construi
brand-uri