We as marketers have now access to an immense pool of data from multiple sources. We have statistics about everything, we see graphs, trends, real time reactions.
Data is great, but it has its limits. It can offer you knowledge, but not wisdom.
Behind every data point is a human being with emotions, needs, and dreams. People take buying decisions on auto-pilot. Their emotional triggers, routines and shortcuts will not appear in structured research.
In order to create emotional resonance, we need to move beyond numbers and meet the Real People that buy our brands.
Scope
Reconnect marketers to Real People using ethnographic methodology and home immersions
Provide holistic, real-life perspective of consumers’ needs, motivations, and behaviors.
Generate actionable insights that can fuel commercial initiatives, communication platforms and innovation ideas
The audience
Brand Managers & Category Managers
Channel Managers
Research team
Innovation, R&D team
PR & Digital Communication
Format
In-home immersions
1,5 days in person workshop (2 facilitators)
Facilitators: Andreea & Stefan Teodorescu
Group size: 12-15 people
Brand Connection & Empathy
Brands that score high on emotional intelligence or empathetic resonance outperform their peers by double-digit margins in stock performance, valuation growth, or advertising effectiveness.
Revenue Growth
A McKinsey study found that companies integrating deep consumer insights into their strategy are 2.3 x more likely to achieve above-average revenue growth compared to their peers. Businesses that rely on immersive qualitative methods report 20–30% faster time-to-market for innovation projects, thanks to sharper consumer understanding.
ROI of Ethnography
ESOMAR highlights that ethnography delivers the highest ROI among exploratory qualitative methods, because it reveals “latent insights” invisible in surveys or focus groups.
Immersion-driven insights have led to up to 30% stronger campaign effectiveness, as ads resonate more deeply with real consumer emotions and contexts.
What We Do
01
PREPARATION & SCOPING OF THE PROJECT
02
IMMERSION PHASE
03
SYNTHESIS
04
INSIGHTS GENERATION WORKSHOP
Insight Bridge between Positive Strategy & Strategis research
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Positive Strategy and Strategis have joined forces in a strategic joint venture that combines marketing consultancy expertise with deep consumer insight capabilities.
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Together, we offer companies a unique end-to-end approach — from uncovering real human behaviors through research and ethnographic immersions, to transforming those insights into powerful strategies, innovation platforms, and creative brand territories.
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This partnership brings together Strategis’ strength in research & insights and Positive Strategy’s expertise in marketing strategy, facilitation, and innovation, enabling brands to make smarter, faster, and more human-centered decisions.
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Deep empathy: Marketing and innovation teams experience consumer realities firsthand.
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Stronger insights: Identification of unmet needs that cannot emerge from quantitative research.
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Strategic alignment: A shared understanding across teams, reducing silos and accelerating decision-making.
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Action plan: with the help of our facilitator, the observations will be turned into insights and then translated into product, service, or communication ideas.
Benefits for your brand
“Your customers are not a segment.
They’re individuals. Understand them deeply, and your strategy writes itself.”