A coherent line from strategy to execution
This workshop aims to identify insights, generating ideas by certain "brainstorming" techniques, in order to develop
, a coherent relationships between the marketing communication elements.
It will be used to brainstorm the details of the main elements of the communication framework, defining what the message of the company’s core story is, which is the brand role and how the brand values will be communicated further.
Developing a bank of ideas and concepts that can contribute to strong plans as far as:
b) Brand activation
c) Other specific needs related to consumer, shopper or client / channel.