BRAND POSITIONING

Build sustainable brand

To develop effective communication brand positioning exercise is needed. Through positioning we will identify:
1. The relevant needs and motivators within the category
2. The most appropriate and attractive positioning territory, after eliminating those already employed by major competitors
The result of this workshop will consist of brand positioning that will define the followings:
- Consumer Target Portrait

- Insight
- Rational & Emotional Benefits
- Differentiator 

- RTB (Reason To Believe)
- Brand Mission