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ANNUAL PLAN DEVELOPMENT
A coherent line from strategy to execution
Cascading marketing strategy into annual operating plan.
We summarize brand positioning and outline the brand communication platforms, generating specific ideas for brand activation across the communication channels.
Objectives:
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Recap: brand positioning, Marketing mix: price, placement, promotion & product
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Develop Communication Plan
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Generate creative and activation pillars
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Prioritization of the communication channels
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Outlining an annual activation plan
Brand Positioning: Service
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