ANNUAL PLAN DEVELOPMENT

A coherent line from strategy to execution

Cascading marketing strategy into annual operating  plan.

 

We summarize brand positioning and outline the brand communication platforms, generating specific  ideas for brand activation across the communication channels.

 

Objectives:

  • Recap: brand positioning, Marketing mix: price, placement, promotion & product

  • Develop Communication Plan

  • Generate creative and activation pillars 

  • Prioritization of the communication channels

  • Outlining an annual activation plan